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November 29, 2010

And The Christmas Card Contest Winner Is….

By RetroRuth

Oh my gosh!  So much excitement, drama and so many innovations in our Christmas Card Contest.  You guys sent in so many awesome entries and pictures.

But enough yak-yak! The winner is….

Sharon (aka Charm and Poise) for her entry of the 1961 line of Frigidaire’s kitchen appliances!

Sharon’s entry was:

I’m nominating the 1961 line of appliances by Frigidaire as the most important consumer product created for American housewives.  Yes, refrigerators, washers, and dryers appeared in the American home in various forms long before 1961. And sure, pastel appliances livened up women’s kitchens previous to the 1960s.  But as this catalog cover – which showcases the many wonderful pastel appliances that Frigidaire offered in 1961 – proves, I’m not sure those pink and turquoise appliances of days gone by were ever done as well as these.  The most persuasive part of the catalog cover for me is that giant, looming, and yet placid-faced housewife gazing with such tender happiness at the appliance possibilities bowing down before her.  Clearly, by making the housewife a giant with dominion over a host of tiny pastel appliances, Frigidaire proffers the possibility of every housewife feeling like a powerful being while doing housework aided by her Frigidaire finery.  And who wouldn’t feel like a queen while using the “no stoop” wall oven or experiencing the time saving brilliance of the “Roll-to-You Cooking Top” standard in every swoon-inducing Flair Range?  Every housewife wants a happy mealtime, a load of sparkling clean laundry, and air-conditioned snuggle time on the couch with hubby, doesn’t she?  And if these are the must-haves of the American housewife, shouldn’t they be satisfied with grace and beauty?  Decidedly, yes.  YES!  Frigidaire had its finger on the pulse of every 1961 housewife when it offered to fill her home with pastel beauties that delivered grace and elegance along with reliability.  A woman’s work is never done, but with Frigidaire, at least that work will be helped along with the pink, blue, and yellow-hued promise of “happier, more carefree living!”


Too awesome, in my opinion, and you guys apparently agree!!! Congratulations, Sharon!  Hope you love your Christmas Cards!

Thanks again to Diane from What’s Buzzin for the amazing prize.  If you need any retro-tastic Christmas Cards this year, make sure you check out her site! Oh, and Diane is running a special deal for TODAY ONLY!  Use the code FSHIP to get free shipping.  Remember, that is for TODAY ONLY!!!!

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4 Responses to And The Christmas Card Contest Winner Is….

  1. Eartha Kitsch Reply

    November 29, 2010 at 9:53 am

    Yay! Congratulations, Sharon! Any chance that you can use your position as the winner to convince Frigidaire to bring these beautiful appliance options back? 🙂

    Great contest! I enjoyed reading all of the entries!

  2. Sharon Reply

    November 29, 2010 at 9:58 am

    Thanks so much! I will use my new-found power and prestige to convince Frigidaire that there is definitely a market for these fabulous appliances! Wish me luck! 🙂

    It was a really fun contest with tons of good entries!

  3. Sara in AZ Reply

    November 29, 2010 at 10:45 am

    Congrats Sharon! Hooray! I’ll bet everyone is gonna LOVE getting Christmas cards from you this year. 🙂

    And yes, please contact Frigidaire and get all those appliances back in production ASAP!

  4. Toni Reply

    November 29, 2010 at 5:46 pm

    Congrats from a non-winner! Putting a heavy turkey in that eye level oven looks difficult!

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