November 20, 2010Vintage-Inspired Advertising from Electrolux and Moma
I love the effect “Mad Men” is having on current trends. More and more I have noticed ads and commercials that play up retro themes, or have a vintage piece central to their theme. Most just have obvious mid-century modern overtones in the furniture or clothing, but some just have bits that I get all excited about. For example, a recent commercial for Walt Disney World vacations has a vintage white stove in the background while the parents are checking vacation prices online. The viewers attention is drawn to the stove when the dad gets up to make coffee. Everytime that commercial comes on, I yell to Tom, “Look at the stove! Look at the stove!” I am pretty sure he doesn’t even listen anymore. But it is a great beacon of hope for those of us to hate to see good vintage thrown away for something “new”. Wouldn’t be amazing if vintage appliances became all the rage?
And check out fun Electrolux commercial, which just screams “swank”.
I also saw, just recently, this series of posters created by Moma, an advertising agency in Brazil, for the MaxiMedia Seminar in July of 2010. The idea behind the posters is to accentuate the how quickly technology changes, and now it is essential for companies to stay updated on technology. They did a series with Twitter, Skype, Facebook and YouTube, but I have to say the Skype poster is my favorite.
What about you, readers? See any good retro ads lately??