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November 2, 2011

The Graphic Wonder of Campbell’s Wonderful Ways With Soups

By RetroRuth

By now, most of you know about my obsession with vintage cookbooks.  I collect them. I cook out of them. I blog about them here and on the Mid-Century Menu. Some of them are good, some hilarious, and some are disgusting. I have some of each kind.

But something I’ve recently started paying attention to, and really starting to love, are cookbook illustrations.


These fun illustrations are from Campbell’s Wonderful Ways with Soups from 1958. Even though some of the food doesn’t look that great (Savory Spaghetti Casserole or Pineapple And Tomato Upside-Down Cake anyone?) but I think these illustrations are downright delicious.

Savory Spaghetti Casserole006

Savory Spaghetti Casserole003

Eyelashes? On veggies? Genius.

Savory Spaghetti Casserole004

Savory Spaghetti Casserole005

I love the circle-heads on these kids. Very reminiscent of the Campbell Kids by Grace Wiederseim

Savory Spaghetti Casserole003



I need that beverage set!









I am pretty sure this is my favorite one.


Or maybe this one! A rabbit! With starbursts!


What a happy family!

These illustrations belong to Campbell’s, not me, so please do not reproduce them! Thanks!

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5 Responses to The Graphic Wonder of Campbell’s Wonderful Ways With Soups

  1. Sara in AZ Reply

    November 2, 2011 at 2:30 pm

    These illustrations are so completely adorable Ruth! I love them!!! I claim the bunny with starbursts as my favorite too!!! 🙂

  2. Andrea Reply

    November 2, 2011 at 3:06 pm

    I love the glamorous veggies with eyelashes! I am also definitely in need of that beverage set. All of the illustrations are too cute!

  3. Toni Reply

    November 3, 2011 at 2:07 am

    I agree. I love my Betty Crocker children’s cookbook (it was my dad’d from his childhood) because of the drawings. I love advertising art from the mid century.

  4. Jen Reply

    November 5, 2011 at 3:21 pm

    Wow, what fab illustrations. Honestly, sometimes these vintage cookbooks are worth buying for the artwork inside more than the recipes. LOL

  5. Betty Crafter Reply

    November 6, 2011 at 1:22 am

    Great post Ruth! I agree, I’ve always admired vintage cookbook illustrations. Totally drool worthy!

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