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October 22, 2012

Vintage Wedding Cakes From Maid of Scandinavia

By RetroRuth

I know I usually keep vintage food posts on the Mid-Century Menu, but these wedding cakes were so fantastic, I decided to make an exception for them.

I recently had a good experience on eBay (for once) and managed to strike up a conversation with a seller who had just bought a TON of issues of Maid of Scandinavia’s Mail Box News.  If you aren’t familiar with this publication and you like to bake, you should totally spring for some. The older issues are full of great pictures of cakes, tons of tips for cake decorating and the most outstanding recipes ever.

In any case, this seller bought a bunch of these little magazines at an estate sale and didn’t feel like listing all of them. Consequently, I was able to talk her in to a fantastic deal for both of us. She would sell me the 79 issues she had for about 30 cents each. I got a good deal and she didn’t have to list them all. Win-win.

And when they came and I got to see the special wedding cake issues, it turned  into even more of a win.

Wedding Cake001

These pictures are from the May and June 1969 issues of Mail Box News.  I absolutely ADORE them!

Wedding Cake002

Wedding Cake003

Wedding Cake004


Wedding Cake001

Wedding Cake002

Wedding Cake003


Wedding Cake005

Wedding Cake005

What do you think, guys??

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20 Responses to Vintage Wedding Cakes From Maid of Scandinavia

  1. Andrea Reply

    October 22, 2012 at 12:57 pm

    That last cake is crazy!

  2. Jennifer G. Miller Reply

    October 22, 2012 at 12:58 pm

    These are just wonderful! My mother used that chi-rho wedding cross for her 1965 wedding cake.

    When Maid of Scandinavia closed it was a travesty! So many of my MCM sources refer to something from them!

  3. Queen of Fifty Cents Reply

    October 22, 2012 at 2:01 pm

    This was a blast from the past! We married in 1972, so our wedding cake was definitely of this ilk. My brother in law was in culinary school and made our cake. It was 4 feet tall and had a lighted, running fountain in it!

  4. Laura Reply

    October 22, 2012 at 7:11 pm

    It’s amusing how much times have changed, isn’t it? This super-ornate trend lasted long past the 50s-60s though. I got married during the height of the Diana Princess of Wales influence on bridal fashion, so dress sleeves, veils, trains, floral arrangements and yes, even cakes were completely over the top. Then again, nearly everything in wedding cakes now is rolled fondant, and I think it’s sort of plastic looking and even yuckier tasting. I wonder if 30 years from now people will look back on today’s cakes with the same laughs?

  5. Maureen Reply

    October 22, 2012 at 9:19 pm

    You got a great deal! I picked up about 20 of these Mail Box News at my local antique store, I think I paid $1 a piece. I couldn’t resist though, and huge bonus to me, someone made notes on some of the recipes. I LOVE that!

  6. Sara In AZ Reply

    October 22, 2012 at 9:20 pm

    You know what is funny, when Mike and I got married back in 1998 the fondant train had just started rolling – but I was hell bent on getting a cake JUST like the ones you pictured here! I wanted a normal “old school” regular wedding cake. So we went down to the local grocery store and ordered up a pink (of course!) heart shaped cake with pillars and everything and I just loved that cake to bits….and it tasted great too!

  7. Diane Reply

    October 22, 2012 at 9:27 pm

    I love the cake top that looks like the bride and groom initials are embroidered on the heart. The swans remind me of my own cake in the early 80’s. The reception hall was to warm and the swans on the edges slid off the cake. It was an omen I’m sure…LOL

  8. Beverly Reply

    May 14, 2013 at 9:12 pm

    My mother decorated cakes from the mid 50s until she passed away in 1974. Maid of Scandanavia was the “go to ” place for all my mom’s decorating needs. I grew up looking at the Mail Box News every month it came. When I too followed in her footsteps I used M of S as well for some of my cake decorating equipment. I really missed them when they went out of business. Thanks for sharing these wonderful pictures from there. Really enjoyed looking back at the artistry that one hardly ever sees nowadays.

  9. Debbie Reply

    July 24, 2013 at 9:19 pm

    OMG!!! I used to decorate cakes & still have all my Maid of Scandinavia cake decorating books…(in storage!!)
    I found the BEST carrot cake recipe in one of them that I used to use all the time for my wedding cakes.
    I loaned out that particular book and of course never got it back!! And have lost the recipe.
    Does anyone out there have the recipe?
    (So funny…I looked through those magazines so many, many times…I recognize every one of the cakes above!!)

    • RetroRuth Reply

      July 24, 2013 at 10:11 pm

      Debbie! Do you remember what issue it was in? Even the year? I have all of 1968-1973, and if you could narrow it down I could take a look for you and see if I can find it!

      • Mary Johnson Reply

        July 4, 2017 at 12:12 am

        Do you have a recipe for cake decorator frosting that was in a Maid of Scandinavia issue? I don’t know the issue but a gal that used it and retired from the cake decorating business doesn’t want to share. I just want it to use for myself because my son loves the frosting.

    • Kristal Adams Reply

      February 17, 2015 at 11:11 pm

      I use the Carrot Cake recipe from the May 1986 issue (page 43) and it is always a hit. Comes with both the bakery-size and home-size recipe.

      • Lisa Reply

        October 21, 2016 at 2:32 pm


        Would you share the carrot cake recipe with me. I’m lookig fo r agood one.


  10. Pingback: Vintage Halloween Cakes With Some Fabulous Decorating | No Pattern Required

  11. Laura Matthews Reply

    November 23, 2014 at 2:15 pm

    I had a collection of Mail Box News from 1960 until they went out of business. We had to move and I tried to give them away, but no one would take them so I packaged the up in about 12 issues in an package and gave them to Good Will. Now I wish I had brought them with me. I am trying to find cookie recipes from MBN using carbonate of ammonia instead of regular baking powder. If anyone has these recipes could they email them to me. I think the recipes were in the 1980s but I am not sure.

  12. Sandra Reply

    December 21, 2015 at 8:22 am

    This took me way back! When I began cake decorating in the early 80’s I bought Maid of Scandinavia booklets all the time. I did lots of cakes with fountains, stairways and the little plastic wedding party. Wow what a flashback, thank you!

  13. MARIA C KURUS Reply

    January 11, 2016 at 11:46 pm


  14. Pamela H. Reply

    January 16, 2016 at 11:12 pm

    This fist cake would have been my fantasy come to life! I notice it has a little founiain on the lower level, and makes sure to include bridal party friends!! Would love to get a great carrot cake recipe, realizing this is not a baking blog!! Thanks for reminding us of what is currently missing from today’s wedding venues!!

  15. Madonna Reply

    June 28, 2016 at 11:31 pm

    I have some from 1966, 1970’s and 1980’s if anyone is interested in buying them.

  16. Katrina Reply

    December 17, 2016 at 6:37 pm

    I recently learned that a dear family friend was often referenced in M of S. She made my parents wedding cake in 1973 and my first birthday cake. I am searching for any issue that has her name or recipes, to purchase or have a copy made. Any help is appreciated, even an issue date! Her name was Opal Walters of Indiana. Thanks! 🙂

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