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January 4, 2014

Vintage Alden’s Spring and Summer 1960 Catalog

By Sara In AZ

Hi everyone! I hope that y’all don’t mind, but I am on a break for one more week from my normal eBay ‘Kool Kitsch’ posts…this girl needed a breather from ALL that eBay searching!

I came a cross this vintage 1960s Alden’s catalog that was for sale on eBay from seller ace3306. Though the catalog is no longer for sale, I thought you would enjoy seeing the images anyway.



Whoa….seriously…….I want EVERY SINGLE ONE of these dresses!!!! Squeeeeeeeeeee!!!!!!


And seriously, I am about to die over here….these amazeballs dresses are killing me!


And yet MORE dresses!


One must NOT forget the all important petticoat…..I am particularly fond of that mint green/pink one!


Awwwwww, and the perfect hat too…adorbs!


Such suh-weet purses and I LOVE those little atomic coin purses in the bottom right too!


Even though I don’t wear heels I really adore those ‘see thru vinyl’ heels……so, so Cinderella!


And finally, do you think they’d still let me order that turquoise sectional for $199?!


I hope that y’all enjoyed  the pics, I’ll be back next week with some more “Kool Kitsch”!

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14 Responses to Vintage Alden’s Spring and Summer 1960 Catalog

  1. sherree Reply

    January 4, 2014 at 10:27 am

    I did not know Aldens had a catalog! It was THE major department store in my hometown. I thought we had the only one. It was located downtown and even had it’s own beauty parlor. Sadly it closed and was torn down in the early 1980’s. I remember getting a formal dress hemmed up on their 3rd floor in the alteration department.
    I love all the dresses you have shown. I also love that all the models are not seriously underweight and that those dresses would look good on just about anyone! And what I wouldn’t give for the sectionals, with free shipping!!! Thanks for sharing.

    • Sara In AZ Reply

      January 4, 2014 at 1:33 pm

      Sherree….I think Alden’s was a fairly sizeable chain, but more in the Midwest, back in the day. I actually have an old catalog from them – but not as big as this one. I SO wish there were still stores like these around….I remember old school stores like these that had restaurants and alterations departments in them too…so sad they all got bought out by corporations. So glad you enjoyed!

  2. Charlotte Reply

    January 4, 2014 at 11:50 am

    Squee! I wish I could still get a new sectional sofa for $200.

    • Sara In AZ Reply

      January 4, 2014 at 1:33 pm

      I know Charlotte, I am dying over here for one of them!!!

  3. Eartha Kitsch Reply

    January 4, 2014 at 1:31 pm

    WOW. That is enough to make me weep.

    • Sara In AZ Reply

      January 4, 2014 at 1:34 pm

      Ha! I am STILL weeping….and I found this catalog a week ago Eartha!

  4. dkzody Reply

    January 4, 2014 at 2:22 pm

    I would like to put in an order for the furniture on the left side of that last page. It would work so well in my family room. Except I don’t need the tables, just one chair and the love seats. So, I’d be happy to let any of you have the extra chair and tables.

  5. Penny Reply

    January 4, 2014 at 5:02 pm

    My sisters and I used to make our own paper dolls out of this catalog. It was like a treasure hunt to find a figure without any portion of the woman’s body obscured by another or cut off the edge of the page…and then another hunt for similarly sized additional figures of children, etc. Then we would draw and color changes of clothing on regular paper. Cheap fun, but don’t you love the resourcefulness of children?! Even today when I see two people together who look disproportionate to each other, I say they look like homemade catalog paper dolls! I haven’t thought of the Alden’s name for YEARS! We also chose our Christmas dolls out of this catalog. Our parents told us that Santy would just “know” which ones we chose. He did, too, that clever little old elf!

    • Eartha Kitsch Reply

      January 4, 2014 at 9:41 pm

      I love that story! Such a great idea to make paper dolls out of the models. 🙂

  6. Megan Steigerwalt Reply

    January 4, 2014 at 5:17 pm

    Vintage catalogs are a great research material! I really love the page with all the hats. I’m trying to add some vintage hats to my wardrobe and I need photos to refer to so I wear them correctly.

  7. tammyCA Reply

    January 5, 2014 at 1:40 am

    Neat! Love seeing these old catalogs..gorgeous everything!

  8. Ruth Reply

    January 5, 2014 at 4:28 am

    Oh, that red couch and chair on the right hand side of the bottom page. Oddly enough my grandparents had a set just like that, in a brown nubby polyester. I don’t know when or where they bought it, but I remember it from about the 60’s on. My oldest daughter was using them in one of her apartments in 1998 or 99, so they were pretty sturdy! We are from Oklahoma so it may have been bought at one of the local furniture stores, or Sears even, back then. Must have been built by a furniture manufacturer who sold around the country.

  9. Mister World Reply

    November 29, 2016 at 6:40 pm

    Do you happen to have the pages with their Harmony guitars from 1960?

    • Sara In AZ Reply

      December 3, 2016 at 11:21 pm

      No, sorry I don’t have any pages that show the Harmony Guitars.

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