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April 2, 2014

1964 World’s Fair – The Houses of Good Taste

by Andrea

Today, we’re taking a look at the September 1964 issue of Better Homes and Gardens, which feature a spread on the “Houses of Good Taste” from the 1964 New York World’s Fair.

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The description of this exhibit from the 1965 Guide Book:

Three fully furnished houses — traditional, contemporary and modern — display the latest in comfortable living.

Sponsored by scores of building, decorating and housewares companies, the houses are designed to serve as a yardstick of construction and decorating standards. A separate exhibit reveals details of construction ordinarily unseen.

  • TRADITIONAL HOUSE. This up-to-date version of a New England farmhouse is faced with white plastic clapboard and features a sewing nook, a fully equipped nursery, a pool and an indoor barbecue.
  • CONTEMPORARY HOUSE. Reflecting pools, sliding glass walls and a living-room skylight create a feeling of spaciousness. The decor is inspired by Asian designs.
  • MODERN HOUSE. Privacy is the theme of this “inward looking” house built around four enclosed patios. Its central core is an indoor garden under a big glass dome.

Let’s take a look at the houses, shall we?

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20140401_111015(click on any of the images above for a larger view)

First up, we have the Traditional House, designed by Royal Barry Wills Assc.  While I am sure this is a very good example of good taste for this style at home – it’s my least favourite.  To me it says 60’s in a fussy way.  I do really like the laundry room setup that they have going on here, though!

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Next up, we have the Modern house, designed by Edward D. Stone.  This one is definitely my favourite of the three.  I love, love, love that the house is designed for privacy from your neighbors (which is so hard to come by in suburbia!).  I also love the interior of this house as well, including the furniture.  I could move right in and be totally happy with this house!

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Finally, we have the contemporary house, designed by Jack Pickens Coble.  The exterior of this one is quite interesting, with the Asian-styled roof lines.  My grandfather was a big fan of the Asian-styled roof line and used it on some houses that he built – never realized until now that it was probably inspired by this House of Good Taste!  In general, I really like this house as well, the vaulted ceilings, wood usage and all the windows are some of my favourite features.  This is another one that I could move in to and be quite happy!

What do you think, readers?  Are these houses truly examples of good taste?

 

 

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5 Responses to 1964 World’s Fair – The Houses of Good Taste

  1. thelmaritter Reply

    April 2, 2014 at 5:06 am

    I love these “glimpses of the future” and how accurate many of them were. A little respite from a night up with a croupy 7 year old. At least the “long long trailer” is on TCM to keep us company too!

    • Andrea Reply

      April 2, 2014 at 10:57 am

      Glad you enjoyed! 🙂

  2. Sara In AZ Reply

    April 2, 2014 at 9:53 am

    Oooooohhhhhh yeah, sign me up for the ‘Stone’ house…..totally FAB! And I am loving that red sofa in the last pic too!!!

    • Andrea Reply

      April 2, 2014 at 10:58 am

      I really liked that red sofa, too! Really unusual colour for the time period, but still pretty awesome!

  3. marissa Reply

    April 4, 2014 at 5:12 am

    I have some articles and a story I wrote about Jack Wilson. He built 2 World Fair house in Dallas. I could post them if anyone is interested. He and his partner built 100 mid-C houses in East Dallas. Bill DeMuth who built my parents house built over 300. I have written about them both.

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